PLANADVISER - Winter 2023 - 40

End Paper
Charting Success for 2024
Appraise your past performance, then set new goals
As 2023 ends, it's a
great time to evaluate
your current business
goals and assess
your progress. Did
you hit your targets?
Were there areas for
improvement? And,
most importantly, what
should you focus on
next year? Let's take
a closer look.
2024 is a new
beginning and a
fresh start for your
business. Setting
achievable marketing
goals and measuring
progress is critical
for your success in
retaining clients and
earning new ones.
By incorporating the
suggestions at right,
you can improve your
marketing efforts and
goal achievement
in the new year.
Evaluate Progress
Before you can set new goals,
you need to appraise your past
performance. Start by reviewing
your existing marketing plan.
Did you execute it consistently?
Consider the metrics you've been
tracking-website traffic, social
media, email marketing-and
compare them with your goals.
Did you hit your targets? If not,
what got in the way? Be sure to
be honest with yourself about
what worked and what didn't.
Set SMART Goals
Once you've reflected on this year's
progress, it's time to set new goals.
Remember to keep them SMART:
specific, measurable, attainable,
relevant and time-bound. Set clear
objectives for website traffic, social
media engagement, lead generation
and client conversion. Ensure
that your goals are aligned with
your overall business objectives.
Consider the resources you have
available, and chart a plan to
achieve your goals.
Establish Key Strategies
When setting your 2024 business development goals, consider
my following recommendations:
Focus on LinkedIn
LinkedIn is the ideal
platform for retirement
plan advisers. It allows
you to connect with decisionmakers,
share your expertise, publish
content and cultivate relationships.
It is crucial to
spend some dedicated time
on LinkedIn every day.
Rebecca Hourihan,
founder of 401(k)
Marketing in San Diego,
has over 15 years
experience helping
401(k) plan advisers
build brand awareness
and promote their
specialized skill sets.
Use AI
AI is an increasingly popular
tool in the financial
industry. It can help you streamline
your marketing efforts, save
time and better serve your clients.
Consider trying AI tools that can
help with marketing efforts such
as copy for social media posts or
introduction emails to referrals.
Subscribe to Content
Staying up to date with
current industry trends
is essential to serving
your clients. Make sure you're
subscribing to reliable sources of
information related to the industry.
This will keep you in the know and
provide your clients with the most
current and valuable information.
Get Feedback
When was the last time
you asked your clients
for their thoughts about
your marketing? Make sure you
do so regularly to evaluate their
satisfaction with your communication
efforts. It will help you identify
and prioritize any areas needing
improvement.
40 planadviser.com | Winter 2023 | Plan Management
http://www.planadviser.com
PLANADVISER - Winter 2023

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