PLANADVISER - Winter 2023 - 22
CONFERENCE COVERAGE
planadviser
national
conference
2023
At the 2023 PLANADVISER National Conference, held in
September
in Scottsdale,
Arizona, advisers heard from
experts and leading professionals about the skills and knowledge
increasingly needed in today's marketplace. Advisers
could learn how to better communicate with clients, support
junior staff, market and build a narrative, and solve savings
and income challenges. Highlights follow. Next year, we will
introduce PLANADVISER 360, an interactive event, utilizing
enhanced formats,
that
experience,
focuses on the complete adviser
from team building and growth to practice
management, and efforts beyond the adviser's firm. -PA
Driving
Participant
Engagement
save,
said
RGB, speaking in the session " Driving
Participant Engagement. "
" If you ask the average person what
SIMPLIFYING the often jargony
language of retirement saving by
explaining money in everyday terms
can significantly affect what participants
George
Fraser,
managing
director of, and financial
consultant with, the Fraser Group at
planadviser
national
conference
2023
22 planadviser.com | Winter 2023 | Plan Management
1% of $1 is, almost always they say
10 cents, " Fraser told attendees and
stressed that the right answer is 1 cent.
" We use words in our industry that are
terrible. We need to simplify things,
and the penny method works. Everybody
believes they can save a penny. "
Research by behavioral experts
from the University of California, Los
Angeles, revealed, through a severalyear
study, that using common words
such as pennies instead of percents did,
in fact, encourage saving. That research
was partially inspired by the real-world
work of adviser Fraser and the success
of his client, Bicycle Casino, which he
helped with the assistance of Joy Harn,
the establishment's then chief counsel.
Harn and casino leadership had
reviewed several advisers in looking
to improve the plan participation rate
from around 50%. Fraser and his team's
message of simplicity resonated with
the Bell Gardens, California, company.
" George was not dressed like he
is here today, " Harn said, pointing to
Fraser, seated beside her in a blazer.
" He'd come in wearing a T-shirt and
jeans. He met [the leadership] as people
and wanted to know what they needed. "
The first change Fraser recommended
was
automatic
enrollment
for new employees. At first, Harn was
apprehensive about the feature for the
workers, despite Fraser's insistence.
" Given that we didn't want
to be
paternalistic, that it's the workers'
money, and knowing they are minimum
wage-earners ... the idea of us automatically
taking their money [raised]
red flags for me, " she said.
In part because participants
http://www.planadviser.com
PLANADVISER - Winter 2023
Table of Contents for the Digital Edition of PLANADVISER - Winter 2023
Publisher’s Note
Just the Facts
On the Move
Nuts & Bolts
What’s Next?
Best Foot Forward
2023 PLANADVISER National Conference
Cybersecurity Conference
Let It Ride
Cultivating Connections
The Risks of Custom TDFs
Managed Account Services
People-Savvy
Be Sure They Get the Message
End Paper
PLANADVISER - Winter 2023 - Cover1
PLANADVISER - Winter 2023 - FC1
PLANADVISER - Winter 2023 - FC2
PLANADVISER - Winter 2023 - Cover2
PLANADVISER - Winter 2023 - 1
PLANADVISER - Winter 2023 - Publisher’s Note
PLANADVISER - Winter 2023 - 3
PLANADVISER - Winter 2023 - Just the Facts
PLANADVISER - Winter 2023 - 5
PLANADVISER - Winter 2023 - 6
PLANADVISER - Winter 2023 - 7
PLANADVISER - Winter 2023 - On the Move
PLANADVISER - Winter 2023 - 9
PLANADVISER - Winter 2023 - 10
PLANADVISER - Winter 2023 - 11
PLANADVISER - Winter 2023 - Nuts & Bolts
PLANADVISER - Winter 2023 - 13
PLANADVISER - Winter 2023 - What’s Next?
PLANADVISER - Winter 2023 - 15
PLANADVISER - Winter 2023 - 16
PLANADVISER - Winter 2023 - 17
PLANADVISER - Winter 2023 - 18
PLANADVISER - Winter 2023 - Best Foot Forward
PLANADVISER - Winter 2023 - 20
PLANADVISER - Winter 2023 - 21
PLANADVISER - Winter 2023 - 2023 PLANADVISER National Conference
PLANADVISER - Winter 2023 - 23
PLANADVISER - Winter 2023 - 24
PLANADVISER - Winter 2023 - 25
PLANADVISER - Winter 2023 - Cybersecurity Conference
PLANADVISER - Winter 2023 - 27
PLANADVISER - Winter 2023 - Let It Ride
PLANADVISER - Winter 2023 - 29
PLANADVISER - Winter 2023 - 30
PLANADVISER - Winter 2023 - 31
PLANADVISER - Winter 2023 - Cultivating Connections
PLANADVISER - Winter 2023 - 33
PLANADVISER - Winter 2023 - The Risks of Custom TDFs
PLANADVISER - Winter 2023 - 35
PLANADVISER - Winter 2023 - Managed Account Services
PLANADVISER - Winter 2023 - 37
PLANADVISER - Winter 2023 - People-Savvy
PLANADVISER - Winter 2023 - Be Sure They Get the Message
PLANADVISER - Winter 2023 - End Paper
PLANADVISER - Winter 2023 - Cover3
PLANADVISER - Winter 2023 - Cover4
https://www.planadviserdigital.com/planadviser/winter_2023
https://www.planadviserdigital.com/planadviser/fall_2023
https://www.planadviserdigital.com/planadviser/summer_2023
https://www.planadviserdigital.com/planadviser/industryleader_2023
https://www.planadviserdigital.com/planadviser/spring_2023
https://www.planadviserdigital.com/planadviser/november_december_2022
https://www.planadviserdigital.com/planadviser/september_october_2022
https://www.planadviserdigital.com/planadviser/july_august_2022
https://www.planadviserdigital.com/planadviser/may_june_2022
https://www.planadviserdigital.com/planadviser/industry_leader_awards_2022
https://www.planadviserdigital.com/planadviser/march_april_2022
https://www.planadviserdigital.com/planadviser/january_february_2022
https://www.planadviserdigital.com/planadviser/november_december_2021
https://www.planadviserdigital.com/planadviser/september_october_2021
https://www.planadviserdigital.com/planadviser/july_august_2021
https://www.planadviserdigital.com/planadviser/may_june_2021
https://www.planadviserdigital.com/planadviser/march_april_2021
https://www.planadviserdigital.com/planadviser/january_february_2021
https://www.planadviserdigital.com/planadviser/november_december_2020
https://www.planadviserdigital.com/planadviser/september_october_2020
https://www.planadviserdigital.com/planadviser/july_august_2020
https://www.planadviserdigital.com/planadviser/may_june_2020
https://www.planadviserdigital.com/planadviser/march_april_2020
https://www.planadviserdigital.com/planadviser/january_february_2020
https://www.planadviserdigital.com/planadviser/november_december_2019
https://www.planadviserdigital.com/planadviser/september_october_2019
https://www.planadviserdigital.com/planadviser/july_august_2019
https://www.planadviserdigital.com/planadviser/may_june_2019
https://www.planadviserdigital.com/planadviser/march_april_2019
https://www.planadviserdigital.com/planadviser/january_february_2019
https://www.planadviserdigital.com/planadviser/november_december_2018
https://www.planadviserdigital.com/planadviser/september_october_2018
https://www.planadviserdigital.com/planadviser/july_august_2018
https://www.planadviserdigital.com/planadviser/may_june_2018
https://www.planadviserdigital.com/planadviser/march_april_2018
https://www.planadviserdigital.com/planadviser/january_february_2018
https://www.planadviserdigital.com/planadviser/november_december_2017
https://www.planadviserdigital.com/planadviser/september_october_2017
https://www.planadviserdigital.com/planadviser/july_august_2017
https://www.nxtbookmedia.com