Plan Adviser Experience With vs. Perception of Plan Providers* Key EXPERIENCE Worked with many times Worked with a few times Worked with once Never worked with PERCEPTION Very favorable Somewhat favorable Not favorable No opinion Bank of America Merrill Lynch 16% 26% 14% 43% 7% 16% 36% 41% John Hancock Ret Plan Svcs 48% 42% 6% 4% 27% 48% 19% 6% Newport Group 26% 36% 17% 20% 14% 38% 25% 24% Prudential Retirement 34% 31% 15% 19% 29% 37% 13% 22% T. Rowe Price 30% 39% 12% 19% 33% 40% 7% 21% ADP Retirement Services 47% 34% 10% 10% 10% 39% 43% 8% Charles Schwab 33% 21% 14% 33% 26% 39% 6% 29% Lincoln Financial Group 22% 33% 20% 25% 12% 31% 31% 27% OneAmerica 27% 38% 11% 24% 18% 34% 26% 23% The Standard 16% 32% 15% 37% 12% 32% 10% 45% Vanguard 40% 42% 9% 9% 29% 44% 14% 13% American Funds Distributors 37% 48% 8% 7% 31% 44% 14% 12% Empower Retirement 63% 28% 6% 3% 54% 36% 8% 1% MassMutual Financial Group 42% 44% 12% 2% 17% 54% 23% 5% Paychex 35% 39% 11% 15% 2% 17% 68% 13% TIAA 35% 28% 8% 29% 9% 28% 37% 26% Voya Financial 37% 39% 15% 8% 20% 39% 27% 14% *Among 236 retirement plan advisers, regardless of their experience with the provider (see Methodology). 38 | planadviser.com September-October 2018 Ascensus 43% 33% 11% 12% 16% 43% 27% 14% Fidelity Investments 77% 18% 3% 2% 53% 32% 13% 1% Nationwide Financial 26% 33% 22% 19% 11% 30% 32% 27% Principal Financial Group 59% 32% 5% 3% 30% 43% 22% 5% Transamerica Ret Solutions 43% 38% 14% 5% 22% 35% 33% 10% Wells Fargo & Co. 22% 32% 14% 32% 9% 32% 27% 32%http://www.planadviserdigital.com/planadviser/september_october_2018/TrackLink.action?pageName=38&exitLink=http%3A%2F%2Fplanadviser.com