PLANADVISER - November/December 2022 - 26
practice management / sustainability
Measure Your Footprint
A
s sustainable investing becomes more widespread,
some plan advisers are seeking to move beyond just
offering the investment options to their clients, to
also considering ways to green their own practice.
An adviser may become greener by adopting technology
such as document digitalization and electronic document
vaults, or meeting clients virtually via video conferencing.
All of these measures reduce carbon emissions and paper
use, while saving time and money for the office.
Yet, there are ways advisers can further reduce their
carbon footprint; some have gone so far as to create a carbonneutral
workplace-offsetting, through carbon credits, the
pollution their practice emits in carrying out its business.
For many advisers who embrace sustainability, reducing
their carbon footprint is just one part of a bigger picture, one
of creating a workplace that is transparent and could eventually
attract talent. For others, it aligns with their investment
recommendations.
For Stephanie Cohn Rupp, CEO and partner at Veris
Wealth Partners, an impact wealth management firm headquartered
in San Francisco, creating sustainable practices is
a moral imperative. " We, the financial world, should really
How some plan advisers embrace sustainability in their practice
be at the cutting edge of pushing for lower GHG [greenhouse
gas] emissions, as it's an existential threat to the entire
nation and the world, " she says.
There is the business and sales argument, too, Rupp says.
Clients who seek sustainable investments want to know
their adviser understands the real risks of climate change.
" One way to show that authenticity, and that concern, is in
how you operate, " she says.
Nick Cantrell, founder, wealth adviser, at Green
Future Wealth Management in Worcester, Massachusetts,
concurs, saying more potential clients who seek sustainable
investing are asking him upfront about his firm's
approach to sustainability beyond investments, to see if,
in practice, the firm walks the talk. " They'd worked with
other advisers, or had meetings with other advisers, and
felt that sustainability was not authentic to those advisers'
practices, " he says.
Getting Started
Firms that want to lessen their carbon footprint must know
the source of their emissions. For most, it will be from energy
used at the office and transportation, says Sam Adams, CEO
26 | planadviser.com November-December 2022
Art by Karlotta Freier
http://www.planadviser.com
PLANADVISER - November/December 2022
Table of Contents for the Digital Edition of PLANADVISER - November/December 2022
Built to Last
Cyber Ready
Measure Your Footprint
Determinants of Profitability
Keep a High Profile
Strategic Moves
The Value of a VCOC
Retroactive Compliance Reviews
Sheri Fitts
PLANADVISER - November/December 2022 - Cover1
PLANADVISER - November/December 2022 - Cover2
PLANADVISER - November/December 2022 - 1
PLANADVISER - November/December 2022 - 2
PLANADVISER - November/December 2022 - 3
PLANADVISER - November/December 2022 - 4
PLANADVISER - November/December 2022 - 5
PLANADVISER - November/December 2022 - 6
PLANADVISER - November/December 2022 - 7
PLANADVISER - November/December 2022 - 8
PLANADVISER - November/December 2022 - 9
PLANADVISER - November/December 2022 - 10
PLANADVISER - November/December 2022 - 11
PLANADVISER - November/December 2022 - 12
PLANADVISER - November/December 2022 - 13
PLANADVISER - November/December 2022 - 14
PLANADVISER - November/December 2022 - 15
PLANADVISER - November/December 2022 - Built to Last
PLANADVISER - November/December 2022 - 17
PLANADVISER - November/December 2022 - 18
PLANADVISER - November/December 2022 - 19
PLANADVISER - November/December 2022 - 20
PLANADVISER - November/December 2022 - 21
PLANADVISER - November/December 2022 - Cyber Ready
PLANADVISER - November/December 2022 - 23
PLANADVISER - November/December 2022 - 24
PLANADVISER - November/December 2022 - 25
PLANADVISER - November/December 2022 - Measure Your Footprint
PLANADVISER - November/December 2022 - 27
PLANADVISER - November/December 2022 - 28
PLANADVISER - November/December 2022 - 29
PLANADVISER - November/December 2022 - Determinants of Profitability
PLANADVISER - November/December 2022 - 31
PLANADVISER - November/December 2022 - 32
PLANADVISER - November/December 2022 - 33
PLANADVISER - November/December 2022 - Keep a High Profile
PLANADVISER - November/December 2022 - 35
PLANADVISER - November/December 2022 - Strategic Moves
PLANADVISER - November/December 2022 - 37
PLANADVISER - November/December 2022 - The Value of a VCOC
PLANADVISER - November/December 2022 - Retroactive Compliance Reviews
PLANADVISER - November/December 2022 - Sheri Fitts
PLANADVISER - November/December 2022 - Cover3
PLANADVISER - November/December 2022 - Cover4
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