PLANADVISER - March/April 2022 - 12

trends
The news that drives the retirement
plan adviser industry
Finding Safety From Fee Pressures
As competition
continue to
grow and clients
expect more
services for their
fees, enterprising
advisers focus on
both protecting
existing revenue
sources and
adding new
revenue streams
IT IS NOT only recordkeeper fees that
plan sponsors now scrutinize. According
to Ryan Gardner, managing partner
and head of defined contribution at
Fiducient Advisors, adviser fees also get
an increasingly closer look. " Our fees are
constantly being benchmarked to other
firms that do the same work, " he says.
" Over time, it becomes harder to charge
more for certain services, due to the
competitive pressures in the marketplace. "
One
reason for
so much pressure
on fees, says David Swallow, managing
director of consultant relations and
retention at TIAA, is the commoditization
of some of advisers' traditional duties. Two
examples are portfolio construction and
investment monitoring. " Those services
have become pretty much the standard
offer you can get from anybody that's an
investment adviser, " Swallow says.
The fee compression is leading some
to seek ways
to differentiate
advisers
themselves, via their services, while also
growing revenue. For some plan advisers,
that growth is organic, but others are
looking to mergers and acquisitions as
a means to scale up quickly and thereby
stay competitive and justify their rates.
Swallow says the M&A boom in the
retirement industry will likely continue
this year, so its impact on fees will
continue as well. " You're seeing more of
the smaller, boutique-type firms looking
to potentially join with larger firms that
have other lines of business or other
areas [the small plans] can leverage, so
they can grow their revenue with the
12 | planadviser.com March-April 2022 Art by Lorenzo Gritti
http://www.planadviser.com

PLANADVISER - March/April 2022

Table of Contents for the Digital Edition of PLANADVISER - March/April 2022

A Digital Divide
Staying Power
The Prospects of Staying Virtual
Another Retention Tool
Is It Time to Let Go?
The Evolving Use of RFPs
Best Interest Reasons For a Rollover
Guaranteed Lifetime Income
PLANADVISER - March/April 2022 - C1
PLANADVISER - March/April 2022 - FC1
PLANADVISER - March/April 2022 - FC2
PLANADVISER - March/April 2022 - C2
PLANADVISER - March/April 2022 - 1
PLANADVISER - March/April 2022 - 2
PLANADVISER - March/April 2022 - 3
PLANADVISER - March/April 2022 - 4
PLANADVISER - March/April 2022 - 5
PLANADVISER - March/April 2022 - 6
PLANADVISER - March/April 2022 - 7
PLANADVISER - March/April 2022 - 8
PLANADVISER - March/April 2022 - 9
PLANADVISER - March/April 2022 - 10
PLANADVISER - March/April 2022 - 11
PLANADVISER - March/April 2022 - 12
PLANADVISER - March/April 2022 - 13
PLANADVISER - March/April 2022 - 14
PLANADVISER - March/April 2022 - 15
PLANADVISER - March/April 2022 - 16
PLANADVISER - March/April 2022 - 17
PLANADVISER - March/April 2022 - A Digital Divide
PLANADVISER - March/April 2022 - 19
PLANADVISER - March/April 2022 - 20
PLANADVISER - March/April 2022 - 21
PLANADVISER - March/April 2022 - 22
PLANADVISER - March/April 2022 - 23
PLANADVISER - March/April 2022 - Staying Power
PLANADVISER - March/April 2022 - 25
PLANADVISER - March/April 2022 - 26
PLANADVISER - March/April 2022 - 27
PLANADVISER - March/April 2022 - 28
PLANADVISER - March/April 2022 - 29
PLANADVISER - March/April 2022 - The Prospects of Staying Virtual
PLANADVISER - March/April 2022 - 31
PLANADVISER - March/April 2022 - Another Retention Tool
PLANADVISER - March/April 2022 - 33
PLANADVISER - March/April 2022 - Is It Time to Let Go?
PLANADVISER - March/April 2022 - 35
PLANADVISER - March/April 2022 - The Evolving Use of RFPs
PLANADVISER - March/April 2022 - 37
PLANADVISER - March/April 2022 - 38
PLANADVISER - March/April 2022 - Best Interest Reasons For a Rollover
PLANADVISER - March/April 2022 - Guaranteed Lifetime Income
PLANADVISER - March/April 2022 - C3
PLANADVISER - March/April 2022 - C4
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https://www.planadviserdigital.com/planadviser/september_october_2017
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