PLANADVISER - March/April 2021 - 13

Not to Be Deterred
Despite the pandemic, firms aim to enhance profitability
NATIONWIDE'S sixth annual Advisor
Authority study highlights how topperforming
advisers stay focused on
protecting their clients and their practice
for future profitability.
The impact of COVID-19 has been
felt by even the most profitable firms.
Nearing the close of last year's second
quarter, only 57% of successful advisers
and
financial
professionals
expected
All other advisers
83%
80%
74%
80%
82%
74%
57%
52%
2015
2016
2017
2018
2019
2020
The Generation/s Successful Advisers Are Targeting for New Clients
37%
Generation X (born 1965 - 1980)
Millennials (born 1981 - 1996)
Baby Boomers (born 1946 - 1964)
Generation Z (born 1997 - 2012)
Matures (born 1945 or earlier)
All generations
28%
19%
10%
1%
7%
*All findings are from a survey conducted May 27, 2020, through June 25, 2020. Advisers were asked to
project for the next 12 months.
Source: Nationwide Retirement Institute, Advisor Authority Survey, conducted by The Harris Poll
for Nationwide
their practice's profitability to increase
in the next 12 months, compared with
81% in 2019-a decline of 24%. Moreover,
these top performers said the pandemic
was their No. 1 reason for concern (33%).
To confront their profitability worries,
successful advisers, besides adopting
defensive and protective measures, are
targeting new clients as a strategy for
future growth, the study says. -PA
Advisers Who Expected Their Firm's Profitability to Grow*
Successful advisers
86%
90%
85%
81%
ON THE MOVE
➜ TIAA named
Thasunda Brown Duckett
as its new president and
CEO, starting May 1.
Duckett was formerly
CEO of Chase Consumer
Banking for JPMorgan
Chase, where she led
a banking network with
more than $600 billion in
deposits.
➜ Jamie Battmer joined
Lockton Retirement
Services as its chief
investment officer. He will
focus on accelerating
retirement solutions
for Lockton's clients.
➜ Hearts & Wallets
appointed John Towle
as chief client officer. He
brings over 30 years of
experience in product
marketing, marketing
communications and
distribution marketing.
➜ Prudential Financial
Inc. selected Caroline
Freeney to be CEO of
its U.S. insurance and
retirement business. She
will be responsible for
driving growth across U.S.
businesses.
➜ PWA Wealth
Management joined
CAPTRUST Financial
Advisers. The Pittsburghbased
team brings 15
employees, including
seven financial advisers,
to its new firm.
planadviser.com March-April 2021 | 13
➜

http://www.planadviser.com

PLANADVISER - March/April 2021

Table of Contents for the Digital Edition of PLANADVISER - March/April 2021

A Season for Change
Through the Ages
Overcoming Obstacles
A Plan Feature Run Wild
Not Just Retirement Services
Take It Past the Limit
Lifetime Income Illustrations
Wanna Be a PPP?
PLANADVISER - March/April 2021 - Cover1
PLANADVISER - March/April 2021 - Cover2
PLANADVISER - March/April 2021 - 1
PLANADVISER - March/April 2021 - 2
PLANADVISER - March/April 2021 - 3
PLANADVISER - March/April 2021 - 4
PLANADVISER - March/April 2021 - 5
PLANADVISER - March/April 2021 - 6
PLANADVISER - March/April 2021 - 7
PLANADVISER - March/April 2021 - 8
PLANADVISER - March/April 2021 - 9
PLANADVISER - March/April 2021 - 10
PLANADVISER - March/April 2021 - 11
PLANADVISER - March/April 2021 - 12
PLANADVISER - March/April 2021 - 13
PLANADVISER - March/April 2021 - 14
PLANADVISER - March/April 2021 - 15
PLANADVISER - March/April 2021 - A Season for Change
PLANADVISER - March/April 2021 - 17
PLANADVISER - March/April 2021 - 18
PLANADVISER - March/April 2021 - 19
PLANADVISER - March/April 2021 - Through the Ages
PLANADVISER - March/April 2021 - 21
PLANADVISER - March/April 2021 - 22
PLANADVISER - March/April 2021 - 23
PLANADVISER - March/April 2021 - 24
PLANADVISER - March/April 2021 - 25
PLANADVISER - March/April 2021 - Overcoming Obstacles
PLANADVISER - March/April 2021 - 27
PLANADVISER - March/April 2021 - 28
PLANADVISER - March/April 2021 - 29
PLANADVISER - March/April 2021 - A Plan Feature Run Wild
PLANADVISER - March/April 2021 - 31
PLANADVISER - March/April 2021 - 32
PLANADVISER - March/April 2021 - 33
PLANADVISER - March/April 2021 - Not Just Retirement Services
PLANADVISER - March/April 2021 - 35
PLANADVISER - March/April 2021 - Take It Past the Limit
PLANADVISER - March/April 2021 - 37
PLANADVISER - March/April 2021 - Lifetime Income Illustrations
PLANADVISER - March/April 2021 - Wanna Be a PPP?
PLANADVISER - March/April 2021 - 40
PLANADVISER - March/April 2021 - Cover3
PLANADVISER - March/April 2021 - Cover4
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