PLANADVISER - Fall 2023 - 4

Just the Facts
A Progression in Preferences
U.S. retail investors within five
years of retiring seek out advisers
with strong support offerings;
they also favor brands
familiar to them, says current
research from Cerulli Associates.
Until then, only about
27% of investors are adviser
reliant. That percentage jumps
to 46% when investors are five
years away from retiring, then
to 57% when they are one year
away. At the same time, their
preference for familiar brands
is growing. At retirement, 45%
of investors want an adviser
connected with a national
firm, vs. the baseline of 39%;
only 20% have no preference
about adviser type, a drop
from the baseline 30%.
Participants' Preferred Adviser Type
All
Respondents
Adviser at a large national bank,
broker/dealer, asset manager, etc.
No preference
Adviser owner/operator of local
financial advisory firm
Adviser at a local bank, broker/dealer,
asset manager, etc.
Adviser who is online only
39%
28%
18%
13%
3%
Source: The Cerulli Edge-U.S. Retail Investor Edition, 3Q 2023 Issue
Years From Retiring
Years Since Retiring
>5 Years
36%
26%
16%
17%
5%
<5 Years
39%
30%
18%
12%
2%
<1 Year
45%
20%
21%
12%
2%
>1 Year
41%
29%
20%
8%
1%
4 planadviser.com | Fall 2023 | Practice Management
Art by Jam Dong

http://www.planadviser.com

PLANADVISER - Fall 2023

Table of Contents for the Digital Edition of PLANADVISER - Fall 2023

At the Core
A Need to Show Value
The Talent Pipeline
Inside the Deal
Demand Performance
Are They Legally Binding?
The SEC on Cybersecurity
From Managing to Leading
Can You Predict Client Stress?  
PLANADVISER - Fall 2023 - C1
PLANADVISER - Fall 2023 - FC1
PLANADVISER - Fall 2023 - FC2
PLANADVISER - Fall 2023 - C2
PLANADVISER - Fall 2023 - 1
PLANADVISER - Fall 2023 - 2
PLANADVISER - Fall 2023 - 3
PLANADVISER - Fall 2023 - 4
PLANADVISER - Fall 2023 - 5
PLANADVISER - Fall 2023 - 6
PLANADVISER - Fall 2023 - 7
PLANADVISER - Fall 2023 - 8
PLANADVISER - Fall 2023 - 9
PLANADVISER - Fall 2023 - 10
PLANADVISER - Fall 2023 - 11
PLANADVISER - Fall 2023 - 12
PLANADVISER - Fall 2023 - 13
PLANADVISER - Fall 2023 - 14
PLANADVISER - Fall 2023 - 15
PLANADVISER - Fall 2023 - At the Core
PLANADVISER - Fall 2023 - 17
PLANADVISER - Fall 2023 - 18
PLANADVISER - Fall 2023 - 19
PLANADVISER - Fall 2023 - A Need to Show Value
PLANADVISER - Fall 2023 - 21
PLANADVISER - Fall 2023 - 22
PLANADVISER - Fall 2023 - 23
PLANADVISER - Fall 2023 - 24
PLANADVISER - Fall 2023 - 25
PLANADVISER - Fall 2023 - The Talent Pipeline
PLANADVISER - Fall 2023 - 27
PLANADVISER - Fall 2023 - 28
PLANADVISER - Fall 2023 - 29
PLANADVISER - Fall 2023 - Inside the Deal
PLANADVISER - Fall 2023 - 31
PLANADVISER - Fall 2023 - Demand Performance
PLANADVISER - Fall 2023 - 33
PLANADVISER - Fall 2023 - Are They Legally Binding?
PLANADVISER - Fall 2023 - 35
PLANADVISER - Fall 2023 - The SEC on Cybersecurity
PLANADVISER - Fall 2023 - 37
PLANADVISER - Fall 2023 - From Managing to Leading
PLANADVISER - Fall 2023 - Can You Predict Client Stress?  
PLANADVISER - Fall 2023 - 40
PLANADVISER - Fall 2023 - C3
PLANADVISER - Fall 2023 - C4
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